So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…
Tag: copywriting
English Copywriter in Paris: freelancing in France
As promised (a little while ago now!), I’m dedicating a whole shiny post to writing about freelancing in France. Or, more precisely, what the French think about freelancers. I’ve officially been a freelancer for about six months now. Not yet a veteran, no longer a newbie. And, since starting out, I’ve encountered a whole range…
English Copywriter in Paris: becoming a star
So, it’s been a long time since I’ve written here. I could come up with a whole host of plausible (and implausible) excuses including a bunch of new projects, Christmas festivities and having my laptop stolen by a passing computer-hacking badger! Yet, the absence of articles remains very, well, absent. As I’m waiting for the…
English Copywriter in Paris: What exactly is a copywriter?
The words “copywriter” and “copywriting” pop up time and time again in articles, websites and conversations. And, hybrid terms like “digital copywriter”, “SEO copywriting” and “freelance copywriter” are thrown around as if they’ve always existed. But, what exactly is a copywriter? And, what do they actually do with their days? Do you really need to…