Materi'Act
Website relaunch & editorial strategy for sustainable materials innovation
—Her dual mastery of French and English has been a real asset for a website with an international focus. She has a sharp writing style and has brilliantly captured our brand's tone of voice: expertise, modernity and simplicity
Marie ANJJAR, Sustainable Communication Leader, Materi’Act
Context
Materi'Act, a Saint-Gobain subsidiary focused on sustainable construction materials, was launching a new website to showcase their innovative solutions.Adding value
Full website content, including technical product descriptions, sustainability messaging, and brand manifesto that positions Materi'Act as a leader in sustainable materials.—Not only does Victoria have a beautiful, modern writing style that energises corporate messages, but she is also a driving force when it comes to brand positioning and tone of voice. I enjoyed discussing the right tone and then working together to refine a manifesto and create around thirty articles. Victoria accurately defends her point of view during client meetings (in English or French), but also knows how to blend in with the editorial direction driven by others.
Vincent MONMAUR, Little Big Bang Founder
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