The words “copywriter” and “copywriting” pop up time and time again in articles, websites and conversations. And, hybrid terms like “digital copywriter”, “SEO copywriting” and “freelance copywriter” are thrown around as if they’ve always existed. But, what exactly is a copywriter? And, what do they actually do with their days? Do you really need to…
Catégorie : Copywriting
English Copywriter in Paris: How to freelance for a French company
I was recently asked the best way to find freelance work with French companies. The London-based freelancer in question wanted to know the secret to breaking into the French copywriting market. This got me thinking about how I find work and whether cultural differences are at play when hooking new clients. Before starting though, I’d…
English Copywriter in Paris: finding fresh inspiration
The Rentrée has been and gone with October hovering ready to land on Thursday. It’s been a busy month in “back-to-school” mode after the long, sunny summer days when nearly every company and agency in Paris closed its doors for at least a couple of peaceful weeks. It’s back to routines and daily life, to administrative hiccups…
English Copywriter in Paris: the administrative pitfalls of freelancing in France
As promised in my last blog post about surviving as a freelancer in France, I’m going to look at some of administrative pitfalls you may trip into and how to avoid them, or at least get a little less stressed. The administrative jungle The auto-entrepreneur status is a dream come for anyone, like me, who can’t think of anything…
English Copywriter in Paris: surviving as a freelancer in France
It’s been a while. I had angelic intentions about writing regularly, but they were slowly washed away by waves of work and long weekends with friends and family. However, now that August is on the horizon and my clients are heading off to the beach, I can finally stop, take some deep breaths and find…
English Copywriter in Paris: time has changed for freelancers
We are obsessed by time and expressions using the term are omnipresent. Times flies. It’s a matter of time. Time is of the essence. There’s no time like the present We have a complex relationship with time and, what’s more, the clock never seems to tick at the same rate – time slows down when…
English Copywriter in Paris: overcoming moments of solitude II
Last week, I started writing about the loneliness of freelancing and my quest for the ultimate solitude-busting solution. The coworking space. On paper, these shared office spaces seem ideal. They bring together freelancers to share their skills, rants about difficult clients and lunchtimes. I did a little research and decided to do a trial day…
English Copywriter in Paris: overcoming moments of solitude
I’ve been freelancing for a while now, almost 2 years, so I’m almost a pro. In theory, anyway. I spent the first year working stuff out. What exactly did I want to do? Translation? Copywriting? SEO? Marketing? How could I do what I wanted to do? Creating a website, finding clients and networking. How…
English Copywriter in Paris: how to become a freelance copywriter
There are endless articles and books on “how to become a freelance writer”. The topic has been done, done and done again. In this article, I’m not claiming to provide revolutionary ideas or shed a whole new light on freelancing. I’m not that ambitious. Yet, every now and then I get emails from would-be copywriters…
English Copywriter in Paris: the write way to run
The Paris marathon is looming. For non-runners who may not be in the know, it’s this Sunday 6 April. I’m officially taking part – my name is firmly on the list of competitors and there’s no going back. It’s the first time I’ve set my sights on the big 42 despite being a seasoned runner…