It’s that time of year again. Christmas is looming. The ads are back. The nights are getting longer. And, the year is drawing to close. This means taking a closer look at the content trends that are likely to shape 2021. 2020 has been challenging but, with vaccinations on the horizon, hope and change are…
Catégorie : Copywriting
The 9 little things that tell me you’re…a frog!
As usual, the rentrée has been busy and my blogging has been a little sporadic. But with the shiny new lockdown, things have quietened down (a bit) and I’m back. Rather than following the ups and down of being stuck at home, again, I thought about my English copywriting experience and what I can bring…
How to make your messages meaningful during Covid-19
With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…
Just how creative are brands in the time of Covid-19?
(aka 50 shades of lockdown – part 6) More than a month and a half at home. A cozy cocoon or a bar-less prison? Sometimes it’s one, sometimes the other. And, often it’s hard to tell. Until now, each week, I’ve told you a little about life in lockdown for me. But I have to…
What exactly is SEO?
As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…
Can Artificial Intelligence create compelling content?
A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…
What are the top copywriting trends for 2019?
So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…
The Copywriting Glossary - the secret to making your message count
The world of copywriting is stuffed with head-spinning jargon – transcreation, localization, tone of voice… the list is long! In some of my previous blog posts, I’ve already defined a handful of these key concepts including “copywriter” itself. Today, I’m going one step further to compile a more complete copywriting glossary to help you understand copywriting,…
English Copywriter in Paris: can non-natives make the grade?
Over my copywriting years, many of same questions keep popping back. Clients want to know things like: What is exactly is a copywriter? Do I need a translator or a copywriter? Is it worth paying a professional when we have native English speakers in house? And, let’s not forget: Does it really matter if my…
English Copywriter in Paris: What exactly is a copywriter?
The words “copywriter” and “copywriting” pop up time and time again in articles, websites and conversations. And, hybrid terms like “digital copywriter”, “SEO copywriting” and “freelance copywriter” are thrown around as if they’ve always existed. But, what exactly is a copywriter? And, what do they actually do with their days? Do you really need to…