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      English Copywriter in Paris
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      Catégorie : Copywriting

      Just how different are B2B & B2C content?

      Just how different are B2B & B2C content?

      Although we aren’t locked down, we aren’t really free yet either. In the meantime, from deep within my office, I’ve been beavering way on new projects and new… blog articles! This one aims to answer, or at least address, one of the questions that keeps coming back. Prospective clients often want me to show them…

      mars 10, 2021 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting
      1141
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      What are the main content trends for 2021?

      What are the main content trends for 2021?

      It’s that time of year again. Christmas is looming. The ads are back. The nights are getting longer. And, the year is drawing to close. This means taking a closer look at the content trends that are likely to shape 2021. 2020 has been challenging but, with vaccinations on the horizon, hope and change are…

      décembre 9, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting, Marketing
      1888
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      The 9 little things that tell me you’re…a frog!

      The 9 little things that tell me you’re…a frog!

      As usual, the rentrée has been busy and my blogging has been a little sporadic. But with the shiny new lockdown, things have quietened down (a bit) and I’m back. Rather than following the ups and down of being stuck at home, again, I thought about my English copywriting experience and what I can bring…

      novembre 10, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting, English language, French language
      2807
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      How to make your messages meaningful during Covid-19

      How to make your messages meaningful during Covid-19

      With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…

      septembre 10, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting
      2037
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      Just how creative are brands in the time of Covid-19?

      Just how creative are brands in the time of Covid-19?

      (aka 50 shades of lockdown – part 6) More than a month and a half at home. A cozy cocoon or a bar-less prison? Sometimes it’s one, sometimes the other. And, often it’s hard to tell. Until now, each week, I’ve told you a little about life in lockdown for me. But I have to…

      avril 29, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting, Marketing
      2575
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      What exactly is SEO?

      What exactly is SEO?

      As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…

      mai 7, 2019 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting, Marketing
      950
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      Can Artificial Intelligence create compelling content?

      Can Artificial Intelligence create compelling content?

      A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…

      mars 28, 2019 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting
      885
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      What are the top copywriting trends for 2019?

      What are the top copywriting trends for 2019?

      So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…

      mars 6, 2019 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting
      893
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      The Copywriting Glossary - the secret to making your message count

      The Copywriting Glossary - the secret to making your message count

      The world of copywriting is stuffed with head-spinning jargon – transcreation, localization, tone of voice… the list is long! In some of my previous blog posts, I’ve already defined a handful of these key concepts including “copywriter” itself. Today, I’m going one step further to compile a more complete copywriting glossary to help you understand copywriting,…

      mai 16, 2018 paradmin Sans commentaire (s) Copywriting
      1447
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      English Copywriter in Paris: can non-natives make the grade?

      English Copywriter in Paris: can non-natives make the grade?

      Over my copywriting years, many of same questions keep popping back. Clients want to know things like: What is exactly is a copywriter? Do I need a translator or a copywriter? Is it worth paying a professional when we have native English speakers in house? And, let’s not forget: Does it really matter if my…

      avril 6, 2018 paradmin Sans commentaire (s) Copywriting, English language
      2377
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