As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…
Catégorie : Copywriting
Can Artificial Intelligence create compelling content?
A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…
What are the top copywriting trends for 2019?
So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…
The Copywriting Glossary - the secret to making your message count
The world of copywriting is stuffed with head-spinning jargon – transcreation, localization, tone of voice… the list is long! In some of my previous blog posts, I’ve already defined a handful of these key concepts including “copywriter” itself. Today, I’m going one step further to compile a more complete copywriting glossary to help you understand copywriting,…
English Copywriter in Paris: can non-natives make the grade?
Over my copywriting years, many of same questions keep popping back. Clients want to know things like: What is exactly is a copywriter? Do I need a translator or a copywriter? Is it worth paying a professional when we have native English speakers in house? And, let’s not forget: Does it really matter if my…
English Copywriter in Paris: What exactly is a copywriter?
The words “copywriter” and “copywriting” pop up time and time again in articles, websites and conversations. And, hybrid terms like “digital copywriter”, “SEO copywriting” and “freelance copywriter” are thrown around as if they’ve always existed. But, what exactly is a copywriter? And, what do they actually do with their days? Do you really need to…
English Copywriter in Paris: How to freelance for a French company
I was recently asked the best way to find freelance work with French companies. The London-based freelancer in question wanted to know the secret to breaking into the French copywriting market. This got me thinking about how I find work and whether cultural differences are at play when hooking new clients. Before starting though, I’d…
English Copywriter in Paris: finding fresh inspiration
The Rentrée has been and gone with October hovering ready to land on Thursday. It’s been a busy month in “back-to-school” mode after the long, sunny summer days when nearly every company and agency in Paris closed its doors for at least a couple of peaceful weeks. It’s back to routines and daily life, to administrative hiccups…
English Copywriter in Paris: the administrative pitfalls of freelancing in France
As promised in my last blog post about surviving as a freelancer in France, I’m going to look at some of administrative pitfalls you may trip into and how to avoid them, or at least get a little less stressed. The administrative jungle The auto-entrepreneur status is a dream come for anyone, like me, who can’t think of anything…
English Copywriter in Paris: surviving as a freelancer in France
It’s been a while. I had angelic intentions about writing regularly, but they were slowly washed away by waves of work and long weekends with friends and family. However, now that August is on the horizon and my clients are heading off to the beach, I can finally stop, take some deep breaths and find…