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Étiquette : AI copywriting

6 reasons why AI may not mean an apocalyptic end to copywriting

6 reasons why AI may not mean an apocalyptic end to copywriting

So far, 2023 has been marked by the war in Ukraine, pension reform (here in France) and… the rise of ChatGPT. Launched in November 2022, this OpenAI-owned tech has taken the world of content and marketing by hurricane-like storm. Drawing on years of experimental AI, the chatbot has gone from producing clunky phrases and nonsense…

juin 5, 2023 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting, Marketing
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Can Artificial Intelligence create compelling content?

A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…

mars 28, 2019 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting
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