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      Étiquette : covid-19

      How to make your messages meaningful during Covid-19

      How to make your messages meaningful during Covid-19

      With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…

      septembre 10, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting
      2171
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      Ready for a very different rentrée

      Ready for a very different rentrée

      September is here again. And for many, it’s back to school and work. But rather than the same old routine, Covid-19 has changed some of the basics. First of all, the summer holidays looked a little different. Masks began to pop up everyone. Countries imposed travel restrictions as cases rose or left existing guidelines in…

      septembre 2, 2020 parEnglish Copywriter in Paris Sans commentaire (s) French society, Our world
      1145
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      What lies beyond lockdown?

      What lies beyond lockdown?

      It’s been a while since I last wrote. Since then, work, play and all the stuff in between have all slowly taken back the time that was so suddenly unleashed during lockdown. Small freedoms Initially every detail seemed magical. Being able to stroll through a flower-filled park. Wandering along the Seine river as the sun…

      juillet 20, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Our world
      1333
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      COVID-19: What impact on companies and brands?

      COVID-19: What impact on companies and brands?

      Lockdowns are officially being eased and life is slowly dripping back to the “new normal”, as the media likes to put it. It’s too early to know what long-term impact this pandemic will have. But one thing is clear, change is in the air. Back to the essentials Lockdown meant non-essential businesses being closed, people…

      mai 14, 2020 parEnglish Copywriter in Paris Sans commentaire (s) French society
      1545
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      50 shades of lockdown - part 7

      50 shades of lockdown - part 7

      Last week I took a break from my quarantine diary to share my favourite Covid-19 related ads. But today, I’m back with a few more musings as un-quarantining gets ever closer in France. 50 shades of freedom? In just under a week, we will be slowly liberated through a combination of widespread testing, civic responsibility…

      mai 4, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Freelancing, French society
      1405
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      Just how creative are brands in the time of Covid-19?

      Just how creative are brands in the time of Covid-19?

      (aka 50 shades of lockdown – part 6) More than a month and a half at home. A cozy cocoon or a bar-less prison? Sometimes it’s one, sometimes the other. And, often it’s hard to tell. Until now, each week, I’ve told you a little about life in lockdown for me. But I have to…

      avril 29, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Copywriting, Marketing
      2686
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      50 shades of lockdown - part 5

      50 shades of lockdown - part 5

      I’m back again. Another week has come and gone. Life still seems to be suspended like a film on pause. As if waiting to flood the screen with sounds, images and action. A dawning realisation To state the obvious, it’s increasingly clear that this pandemic won’t be over any time soon. And, it will fundamentally…

      avril 21, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Freelancing, French society
      1337
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      50 shades of lockdown: part 4

      50 shades of lockdown: part 4

      I’ve finally caught up with events and I’m posting this article right on time. 12 noon on Tuesday 14th as the 4thweek of lockdown comes to close. A whole 4 weeks. That’s almost a month. It’s hard to believe. And yet now so believable with the lockdown set to continue. I should be on holiday…

      avril 14, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Construction Law & Litigation, Freelancing, French society
      1304
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      50 shades of lockdown: part 3

      50 shades of lockdown: part 3

      My blog posts are lagging a little behind events. But I’ll catch up soon, I promise. Or maybe it’s better to write with a few days of perspective in my pen. In any case, I hope you enjoyed part 1 and part 2. Here’s the next installment of my lockdown diary.  Day 15: dragging on The…

      avril 10, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Freelancing, French society
      1667
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      50 shades of lockdown: part 2

      50 shades of lockdown: part 2

      I’m back with more musings about life under lockdown. Having survived the first week, I began week 2 with a strange mix of optimism, boredom and blasé. Day 8: a bit of blur The days are starting to run together. It’s harder and harder to distinguish them apart. The big event of the day was…

      avril 7, 2020 parEnglish Copywriter in Paris Sans commentaire (s) Construction Law & Litigation, Freelancing, French society, Paris
      1480
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