I was recently asked the best way to find freelance work with French companies. The London-based freelancer in question wanted to know the secret to breaking into the French copywriting market. This got me thinking about how I find work and whether cultural differences are at play when hooking new clients. Before starting though, I’d…
Category: Copywriting
English Copywriter in Paris: What exactly is a copywriter?
The words “copywriter” and “copywriting” pop up time and time again in articles, websites and conversations. And, hybrid terms like “digital copywriter”, “SEO copywriting” and “freelance copywriter” are thrown around as if they’ve always existed. But, what exactly is a copywriter? And, what do they actually do with their days? Do you really need to…
English Copywriter in Paris: can non-natives make the grade?
Over my copywriting years, many of same questions keep popping back. Clients want to know things like: What is exactly is a copywriter? Do I need a translator or a copywriter? Is it worth paying a professional when we have native English speakers in house? And, let’s not forget: Does it really matter if my…
The Copywriting Glossary - the secret to making your message count
The world of copywriting is stuffed with head-spinning jargon – transcreation, localization, tone of voice… the list is long! In some of my previous blog posts, I’ve already defined a handful of these key concepts including “copywriter” itself. Today, I’m going one step further to compile a more complete copywriting glossary to help you understand copywriting,…