Lockdowns are officially being eased and life is slowly dripping back to the “new normal”, as the media likes to put it. It’s too early to know what long-term impact this pandemic will have. But one thing is clear, change is in the air. Back to the essentials Lockdown meant non-essential businesses being closed, people…
Category: French society
50 shades of lockdown – part 7
Last week I took a break from my quarantine diary to share my favourite Covid-19 related ads. But today, I’m back with a few more musings as un-quarantining gets ever closer in France. 50 shades of freedom? In just under a week, we will be slowly liberated through a combination of widespread testing, civic responsibility…
50 shades of lockdown – part 5
I’m back again. Another week has come and gone. Life still seems to be suspended like a film on pause. As if waiting to flood the screen with sounds, images and action. A dawning realisation To state the obvious, it’s increasingly clear that this pandemic won’t be over any time soon. And, it will fundamentally…
50 shades of lockdown: part 4
I’ve finally caught up with events and I’m posting this article right on time. 12 noon on Tuesday 14th as the 4thweek of lockdown comes to close. A whole 4 weeks. That’s almost a month. It’s hard to believe. And yet now so believable with the lockdown set to continue. I should be on holiday…
50 shades of lockdown: part 3
My blog posts are lagging a little behind events. But I’ll catch up soon, I promise. Or maybe it’s better to write with a few days of perspective in my pen. In any case, I hope you enjoyed part 1 and part 2. Here’s the next installment from English Copywriter in Paris. Day 15: dragging on…
50 shades of lockdown: part 2
I’m back with more musings about life under lockdown. Having survived the first week, I began week 2 with a strange mix of optimism, boredom and blasé. Day 8: a bit of blur The days are starting to run together. It’s harder and harder to distinguish them apart. The big event of the day was…
50 shades of lockdown: part 1
We haven’t (yet) been locked down for 50 days. Although it does sometimes feel like it! But, as I have more free time, I decided to jot down a few of my own nuances from the confines of my apartment. I’m not promising big statements or revolutionary solutions to any of the problems generated by…
A Brit in the banlieue
Obviously, Covid-19 is on everyone’s lips and keyboards at the moment. Once of the advantages of being stuck at home is having more free time… although with a freelance job and a 3-year-old the hours only stretch so far! In one of those rare peaceful moments, I started thinking about the city I live in…
When an English Copywriter becomes French
In the past, I’ve written quite a few articles about copywriting from explaining SEO to the impact of Artificial intelligence. So, I thought it was time to share a few more personal insights from a Brit living (near) Paris. Against a Brexit backdrop Given the uncertain context created by the long, painful and seemingly never-ending Brexit process, I…
Christmas adverts: understanding a very British tradition
When I first moved to France, one of the biggest shocks to the system was Christmas. It was suddenly so understated, elegant and didn’t even start until late November. It was a world away from the all-out glitzy blitz from October onwards in the UK. It seemed that I could forget crackers, mince pies, carol…