As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…
Category: Copywriting
Can Artificial Intelligence create compelling content?
A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…
What are the top copywriting trends for 2019?
So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…
English Copywriter in Paris: inspiration & chocolate brioche Part II
So you may, or may not remember, my article about starting out as a freelance copywriter. It was full of fresh enthusiasm about writing and chocolate brioche. A few months have passed now. The initial moments of euphoric ‘I’m a freelance copywriter’ excitement have subsided. So what’s left? This is a big question for a…
English Copywriter in Paris: freelancing in France
As promised (a little while ago now!), I’m dedicating a whole shiny post to writing about freelancing in France. Or, more precisely, what the French think about freelancers. I’ve officially been a freelancer for about six months now. Not yet a veteran, no longer a newbie. And, since starting out, I’ve encountered a whole range…
English copywriter in Paris: Paris freelancing hotspots
Having recently analysed French attitudes to freelancing (shock, horror and downright envy!), now it’s time to get down to details and sift out the best places for freelancing the days away. Cafés and websites dedicated to freelancing are springing up all over Paris. I haven’t tested all of them. I’m kind of slow off the…
English Copywriter in Paris: becoming a star
So, it’s been a long time since I’ve written here. I could come up with a whole host of plausible (and implausible) excuses including a bunch of new projects, Christmas festivities and having my laptop stolen by a passing computer-hacking badger! Yet, the absence of articles remains very, well, absent. As I’m waiting for the…
English Copywriter in Paris: the write way to run
The Paris marathon is looming. For non-runners who may not be in the know, it’s this Sunday 6 April. I’m officially taking part – my name is firmly on the list of competitors and there’s no going back. It’s the first time I’ve set my sights on the big 42 despite being a seasoned runner…
English Copywriter in Paris: how to become a freelance copywriter
There are endless articles and books on “how to become a freelance writer”. The topic has been done, done and done again. In this article, I’m not claiming to provide revolutionary ideas or shed a whole new light on freelancing. I’m not that ambitious. Yet, every now and then I get emails from would-be copywriters…
English Copywriter in Paris: overcoming moments of solitude
I’ve been freelancing for a while now, almost 2 years, so I’m almost a pro. In theory, anyway. I spent the first year working stuff out. What exactly did I want to do? Translation? Copywriting? SEO? Marketing? How could I do what I wanted to do? Creating a website, finding clients and networking. How could…