It’s that time of year again. Christmas is looming. The ads are back. The nights are getting longer. And, the year is drawing to close. This means taking a closer look at the content trends that are likely to shape 2021. 2020 has been challenging but, with vaccinations on the horizon, hope and change are…
Category: Copywriting
The 9 little things that tell me you’re…a frog!
As usual, the rentrée has been busy and my blogging has been a little sporadic. But with the shiny new lockdown, things have quietened down (a bit) and I’m back. Rather than following the ups and down of being stuck at home, again, I thought about my English copywriting experience and what I can bring…
How to make your messages meaningful during Covid-19
With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…
Just how creative are brands in the time of Covid-19?
(aka 50 shades of lockdown – part 6) More than a month and a half at home. A cozy cocoon or a bar-less prison? Sometimes it’s one, sometimes the other. And, often it’s hard to tell. Until now, each week, I’ve told you a little about life in lockdown for me. But I have to…
What exactly is SEO?
As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…
Can Artificial Intelligence create compelling content?
A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…
What are the top copywriting trends for 2019?
So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…
English Copywriter in Paris: inspiration & chocolate brioche Part II
So you may, or may not remember, my article about starting out as a freelance copywriter. It was full of fresh enthusiasm about writing and chocolate brioche. A few months have passed now. The initial moments of euphoric ‘I’m a freelance copywriter’ excitement have subsided. So what’s left? This is a big question for a…
English Copywriter in Paris: freelancing in France
As promised (a little while ago now!), I’m dedicating a whole shiny post to writing about freelancing in France. Or, more precisely, what the French think about freelancers. I’ve officially been a freelancer for about six months now. Not yet a veteran, no longer a newbie. And, since starting out, I’ve encountered a whole range…
English copywriter in Paris: Paris freelancing hotspots
Having recently analysed French attitudes to freelancing (shock, horror and downright envy!), now it’s time to get down to details and sift out the best places for freelancing the days away. Cafés and websites dedicated to freelancing are springing up all over Paris. I haven’t tested all of them. I’m kind of slow off the…