Millions across the globe speak English. Millions more learn the language of both Shakespeare and Donald Trump. Yet, behind this apparently monolithic or, at least coherent, term lies a more nuanced reality. In England alone there are still more than 37 dialects. And many more have been trampled and erased by the passage of time.…
Author: English Copywriter in Paris
How to make your messages meaningful during Covid-19
With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…
Ready for a very different rentrée
September is here again. And for many, it’s back to school and work. But rather than the same old routine, Covid-19 has changed some of the basics. First of all, the summer holidays looked a little different. Masks began to pop up everyone. Countries imposed travel restrictions as cases rose or left existing guidelines in…
What lies beyond lockdown?
It’s been a while since I last wrote. Since then, work, play and all the stuff in between have all slowly taken back the time that was so suddenly unleashed during lockdown. Small freedoms Initially every detail seemed magical. Being able to stroll through a flower-filled park. Wandering along the Seine river as the sun…
COVID-19: What impact on companies and brands?
Lockdowns are officially being eased and life is slowly dripping back to the “new normal”, as the media likes to put it. It’s too early to know what long-term impact this pandemic will have. But one thing is clear, change is in the air. Back to the essentials Lockdown meant non-essential businesses being closed, people…
50 shades of lockdown – part 7
Last week I took a break from my quarantine diary to share my favourite Covid-19 related ads. But today, I’m back with a few more musings as un-quarantining gets ever closer in France. 50 shades of freedom? In just under a week, we will be slowly liberated through a combination of widespread testing, civic responsibility…
Just how creative are brands in the time of Covid-19?
(aka 50 shades of lockdown – part 6) More than a month and a half at home. A cozy cocoon or a bar-less prison? Sometimes it’s one, sometimes the other. And, often it’s hard to tell. Until now, each week, I’ve told you a little about life in lockdown for me. But I have to…
50 shades of lockdown – part 5
I’m back again. Another week has come and gone. Life still seems to be suspended like a film on pause. As if waiting to flood the screen with sounds, images and action. A dawning realisation To state the obvious, it’s increasingly clear that this pandemic won’t be over any time soon. And, it will fundamentally…
50 shades of lockdown: part 4
I’ve finally caught up with events and I’m posting this article right on time. 12 noon on Tuesday 14th as the 4thweek of lockdown comes to close. A whole 4 weeks. That’s almost a month. It’s hard to believe. And yet now so believable with the lockdown set to continue. I should be on holiday…
50 shades of lockdown: part 3
My blog posts are lagging a little behind events. But I’ll catch up soon, I promise. Or maybe it’s better to write with a few days of perspective in my pen. In any case, I hope you enjoyed part 1 and part 2. Here’s the next installment from English Copywriter in Paris. Day 15: dragging on…