In the past, I’ve written quite a few articles about copywriting from explaining SEO to the impact of Artificial intelligence. So, I thought it was time to share a few more personal insights from a Brit living (near) Paris. Against a Brexit backdrop Given the uncertain context created by the long, painful and seemingly never-ending Brexit process, I…
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Christmas adverts: understanding a very British tradition
When I first moved to France, one of the biggest shocks to the system was Christmas. It was suddenly so understated, elegant and didn’t even start until late November. It was a world away from the all-out glitzy blitz from October onwards in the UK. It seemed that I could forget crackers, mince pies, carol…
Just how easy is it to become bilingual?
I’ve been living and working in France for quite a while now. I use thousands of French words every day, but when the crunch comes, I always have to slightly adjust what I want to say or unconsciously opt for the same phrases I use on a rather too regular basis. We all do this,…
What exactly is SEO?
As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…
Can Artificial Intelligence create compelling content?
A week or so ago, I delved into some of the copywriting trends set to shape 2019. And, Artificial Intelligence is without doubt the one that intrigued me most. It seems that Artificial Intelligence (if you’re not exactly sure what it means, I found this definition helpful) is already giving marketers a helping hand with an array…
What are the top copywriting trends for 2019?
So, once again, it’s been a while. Time just seems to fly by in a whirl of words, slogans and body copy. As 2019 is well and truly with us, I thought I’d take a belated look at some of the copywriting trends that will be shaping the year ahead. Most people agree that copywriting…
English Copywriter in Paris: positively negative
A couple of weeks ago I wrote about understanding French and the French. And ever since I’ve been mulling over the whole idea of French unenthusiasm, its whens and its whys. I’ve slowly come to the conclusion that it is more a question of positive negativity. Sounds bizarre? Yes, it’s a little head spinning especially…
English Copywriter in Paris: inspiration & chocolate brioche Part II
So you may, or may not remember, my article about starting out as a freelance copywriter. It was full of fresh enthusiasm about writing and chocolate brioche. A few months have passed now. The initial moments of euphoric ‘I’m a freelance copywriter’ excitement have subsided. So what’s left? This is a big question for a…
English Copywriter in Paris: moments of uncomplicated calm in Paris
Paris is a city on the go. Not up there with the likes of New York, but by French standards it’s the fast-paced high life. There is little time to stop and take a moment to do nothing, simply stare at the sky or breath few moments of calm in Paris (without a tingling feeling…
English Copywriter in Paris: understanding the Rentrée
Definition Rentrée, Nom féminin : Reprise des activités après des vacances This can be loosely translated as the ‘going back’ after the summer holidays. Yet the concept doesn’t exist in the same way in Anglo-Saxon countries. The equivalent of ‘back to school’ is far more limited. La rentrée encompasses a way of life and a…