With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…
Tag: english copywriting
English Copywriter in Paris: inspiration & chocolate brioche Part II
So you may, or may not remember, my article about starting out as a freelance copywriter. It was full of fresh enthusiasm about writing and chocolate brioche. A few months have passed now. The initial moments of euphoric ‘I’m a freelance copywriter’ excitement have subsided. So what’s left? This is a big question for a…
English Copywriter in Paris: finding fresh inspiration
The Rentrée has been and gone with October hovering ready to land on Thursday. It’s been a busy month in “back-to-school” mode after the long, sunny summer days when nearly every company and agency in Paris closed its doors for at least a couple of peaceful weeks. It’s back to routines and daily life, to administrative hiccups…